PokerStars Backing Mexican Soccer
Tags: CD Chivas, FMF, Off-pitch soccer business, PokerStars
This development kinda gives me the chills (in a good way) …
CD Chivas has signed on PokerStars (dot net) as a major sponsor.
Here’s an example of some of the commercials they’re running in Mexico … this one featuring Omar Arellano:
Official Chivas announcement (en Español)
April 24th, 2009 at 5:03 pm
[...] It’s becoming less and less of a secret that I get excited about most things soccer-y … and since moving to Nevada from Texas I really miss Mexicans. (We have Latinos here in Las Vegas, but the food, the music, the lawn care … not the same.) So you can imagine I was quite delighted to see PokerStars getting in bed with Mexican Futbol’s Primera Division. [...]
April 28th, 2009 at 12:30 am
This PokerStars.net (of course NO ONE accidently goes to the “.com” site that just happens to be a gambling site) phenomenon has been going strong in the Land of Mullets.
When the 3rd or 4th game, replay, or soccer analysis show has finished on ESPN, ESPN+, or FOX SPORTS (I know it’s not TYC Sports.), PokerStars.net takes over with the North American Tour, or the Latin American Tour, or the European Tour.
Unfortunately they often turn down the actual sound of the chatter between players so we miss out on “Ya’ gotta a good hand? mmmm yeah? mmmmm” and other brilliant insight and strategy from the players because they don’t waste the time to have someone translate that drivel.
I’ve seen what the Mexicans will see (minus the pig flu & the earth quakes) and it is both mind numbing and addictive.
Maybe that’s their new tagline: PokerStars.net… mind numbingly addictive (or mente entumecidamente adictiva).
And look, they already have their female response to Phil Laak.
May 14th, 2009 at 4:33 am
[...] of course, recently entered into Mexico’s Primera Division with FC Chivas, PartyBets has a Coca-Cola team with Leyton Orient, and of course the big boys, [...]
June 18th, 2009 at 10:09 pm
[...] But the big arrival, in the eyes of this Nevada-based Texan, is Mexico. Hmm, wonder if a recent surge in Latino marketing by poker bizzers has had an effect … or vice [...]
August 27th, 2009 at 10:41 pm
[...] want to regulate could bring to the table, when PokerStars (dot-net variety) — as part of its aggressive move into Latin America — signed on as a (very warmly received) sponsor for River [...]