Italian Soccer Leagued Renamed for Online Gambling Site

Ahh, like to see it …

Italy’s Serie B has been renamed for their title sponsor, and now will be known as Serie Bwin.

It’s a two-year deal according to Reuters. This comes after an operational split between Italy’s second-tier professional football league and Serie A.

Below is a list from Wikipedia of who will be in Serie B, er, Serie bwin, for 2010-2011:

Club	Finish in 09–10	1st season in Serie B	First season of current spell in Serie B	Last season in Serie A
AlbinoLeffe	11th	2003–04	2003–04	Never
Ancona	17th	1937–38	2008–09	2003–04
Ascoli	9th	1972–73	2007–08	2006–07
Atalanta	18th in Serie A	1929–30	2010–11	2009–10
Cittadella	6th	2000–01	2008–09	Never
Crotone	8th	2000–01	2009–10	Never
Empoli	10th	1946–47	2008–09	2007–08
Frosinone	16th	2006–07	2006–07	Never
Grosseto	7th	2007–08	2007–08	Never
Livorno	20th in Serie A	1931–32	2010–11	2009–10
Modena	12th	1932–33	2004–05	2003–04
Novara	Prima Divisione/A champions	1929–30	2010–11	1955–56
Padova	19th	1930–31	2009–10	1995–96
Pescara	Prima Divisione/B play-off winners	1941–42	2010–11	1992–93
Piacenza	15th	1987–88	2003–04	2002–03
Portosummaga	Prima Divisione/B champions	2010–11	2010–11	Never
Reggina	13th	1965–66	2009–10	2008–09
Sassuolo	4th	2008–09	2008–09	Never
Siena	19th in Serie A	1935–36	2010–11	2009–10
Torino	5th	1959–60	2009–10	2008–09
Varese	Prima Divisione/A play-off winners	1946–47	2010–11	1974–75
Vicenza	14th	1933–34	2001–02	2000–01