The connection between online gambling and soccer continues to grow in prominence — damn, I really need to learn to bet on soccer — with 188Bet becoming the first two-team kit sponsor in the EPL … their brand soon to be on both Wigan and Bolton. In a two-year deal, gone is JJB Sports and Gone-ish is Reebok.
188Bet-Bolton and 188Bet-Wigan join Mansion-Tottenham and SBOBET-West Ham … making online gambling outfits the torso sponsor of 20 percent of the EPL.
PokerStars, of course, recently entered into Mexico’s Primera Division with FC Chivas, PartyBets has a Coca-Cola team with Leyton Orient, and of course the big boys, Bwin, have Real Madrid, AC Milan, and Bayern Munich. I’m almost sure I’m forgetting a few others …
188Bet, interestingly enough, is an online gambling op that currently draws 80 percent of its customers from the Asian market, and it’s just a coincidence that the new Bolton jersey image above happens to be sized at 188 pixels