Italian Soccer Leagued Renamed for Online Gambling Site

serie_bwinAhh, like to see it …

Italy’s Serie B has been renamed for their title sponsor, and now will be known as Serie Bwin.

It’s a two-year deal according to Reuters. This comes after an operational split between Italy’s second-tier professional football league and Serie A.

Below is a list from Wikipedia of who will be in Serie B, er, Serie bwin, for 2010-2011:

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Online Gambling on Football Dot Com

bolton-kit

The connection between online gambling and soccer continues to grow in prominence — damn, I really need to learn to bet on soccer — with 188Bet becoming the first two-team kit sponsor in the EPL … their brand soon to be on both Wigan and Bolton. In a two-year deal, gone is JJB Sports and Gone-ish is Reebok.

188Bet-Bolton and 188Bet-Wigan join Mansion-Tottenham and SBOBET-West Ham … making online gambling outfits the torso sponsor of 20 percent of the EPL.

PokerStars, of course, recently entered into Mexico’s Primera Division with FC Chivas, PartyBets has a Coca-Cola team with Leyton Orient, and of course the big boys, Bwin, have Real Madrid, AC Milan, and Bayern Munich. I’m almost sure I’m forgetting a few others …

188Bet, interestingly enough, is an online gambling op that currently draws 80 percent of its customers from the Asian market, and it’s just a coincidence that the new Bolton jersey image above happens to be sized at 188 pixels